"Tougher" embodies the essence of the modern woman who embraces her western roots with elegance and strength. The brand celebrates the heritage of the American West while offering a contemporary twist on classic Western wear and jewelry.
The brand targets women who appreciate the timeless appeal of Western fashion but seek a more refined and contemporary interpretation. "Tougher" appeals to those who value quality, craftsmanship, and a connection to their Western heritage.
The brand targets women who appreciate the timeless appeal of Western fashion but seek a more refined and contemporary interpretation. "Tougher" appeals to those who value quality, craftsmanship, and a connection to their Western heritage.
